S.Saravana Kumar is presently working as anAssistant Professor in Marketing at RIMS, Bangalore.Pursuing hisPh.D in Marketing from Bharathiar University, Coimbatore, M.Phil in Management from Vinayaga Mission University, Salem and MBA in HR & Marketing from ICFAI Business School, Dehradun. He started his career as a Junior Manager in Xone, Coimbatore where he managed customer relationship and Sales. Later on he entered academics, teaching management subjects in Leading Hospitality colleges. He has experience in industrial marketing, hospitality and sales.

He has a teaching career spanning 8 years across various functional areas in Marketing. His area s of interests are Advertising, Brand Management, Social Media Marketing, Augmented Reality and Gamification.