Prof. Srinivas has over 15 years of work experience & Corporate exposure to his credit in Banks, Financial Institutions & Project Management Consultancy, which include stints in ICICI, Standard Chartered Bank & Prestige Group, along with 3 years of teaching experience specialized in Marketing subjects.

He has handled various core functions of Sales, Marketing, Key account management, Customer Relations & People Function.

His key responsibilities undertaken during his tenure of industry experience include, providing investment advice to a portfolio of HNI clients; undertake research, demand analysis, profitability & feasibility study on proposed business modules; formulate strategic & cost-effective advertising, campaigns & promotion techniques; actively involved in Digital Marketing, ATL, BTL & TTL activities; train & guide team members in performance improvements. Key metrics adapted on Business results: Cost, quality, time, adherence to budget, savings & turn-around-time.